The Blatteis Group is a full-service consulting alliance offering clients complete Internet-enabled relationship marketing solutions, including 1-to-1 marketing and CRM. Our strategic partnerships allow us to offer clients every key service needed to enable integrated, closed-loop, marketing automation that leverages cutting-edge database, CRM and Web technology. Our extensive direct response, lead qualification, relationship and database marketing experience provides a unique direct marketing viewpoint for all our projects. Here's what you can do when you partner with the Blatteis Group:
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| Seminars |
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Corporate, University & Conference Training on Effective Use of eMarketing & CRM |
| Strategy |
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Capture and Qualify Leads with Marketing Programs |
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Test Communications Creative and Automate Content-Delivery |
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Define a CRM Strategy and Infrastructure |
| Process |
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Integrate Cross-Functional Customer Data & Business Processes |
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Optimize Business Process for CRM and Web |
| Technology & Data |
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Develop Customer-Centric Analytics & Reporting |
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Develop and Integrate CRM Data and Systems |
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Manage and Enhance Customer Data |
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| Together, we can create results like these: |
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| Capture and Qualify Leads with Marketing Programs |
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Make creative, including web and personalization methods, testing plans, and copy -- customer-centric. |
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Generate demand with our creative for email, direct mail campaigns and web promotions. |
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Integrate marketing programs combining Web, direct mail and telemarketing. |
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| Test Communications Creative and Automate Content-Delivery |
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Automate time- or event-triggered email blasts, mailings and outbound calls for 1:1. |
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Use your Web site to generate and qualify leads. |
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Maximize the selling power of your Web site with online personalization. |
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| Define a CRM Strategy and Infrastructure |
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Get oriented through Executive CRM Workshops. |
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Scope, phase and prioritize in CRM Strategy Development Sessions. |
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| Integrate Cross-Functional Customer Data & Business Processes |
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Integrate your customer view across all media and enterprise touch points. |
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Develop an enterprise customer datamart. |
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| Optimize Business Process for CRM and Web |
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Re-engineer customer-relationship business process for the internet-era. |
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Standardize and align data and process. |
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Design processes to enable direct response metrics i.e., campaign ROI/lifetime value. |
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| Develop Customer-Centric Analytics & Reporting |
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Know the highest return opportunities for allocating your marketing investments. |
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Track your most profitable customer and prospect segments, customer lifetime value, and ROI with sophisticated marketing reporting. |
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| Develop and Integrate CRM Data and Systems |
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Rely on us to architect, implement and integrate your Internet-age relationship marketing & CRM solutions. |
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Integrate your marketing and web response-databases. |
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Get expert help in defining your CRM business requirements. |
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Implement a campaign management system. |
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Gain security with support on selection, implementation and integration of CRM Applications. |
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| Manage and Enhance Customer Data |
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Design and execute CRM- and Web-enabled relationship marketing databases. |
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Integrate disparate "customer-touch" transaction systems; supply and demand chains; front-office/back-office applications -- into intranet-enabled, closed-loop, 360-degree-customer-views. |
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Clean, match and deduplicate your customer data.
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Segment, analyze, append and audit your customer data. |
